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Féria Party!

Something about the change of season makes me very antsy regarding the state of my hair. Suddenly, I want to dye it auburn or cut bolder bangs or chop it off in a sleek bob. However, with many experimental hair phases under my belt, I’ve come to the (sometimes VERY painful) realization what does and does not work for me.

In the defense of subtlety, sometimes a small color change can make the biggest difference when you are experiencing the hair blahs.

Two of my good friends recently shook off their doldrums with Féria’s new and improved home haircolor by L’Oreal. You know how some home haircolor brands have the tendency to look a little, um, FLAT? Well, Féria’s color spectrum delivers incredible color and triple highlights, plus a new built-in conditioning technology. Which means sayonara to flat color and hello to awesome, shimmering hair. (You can see all of the shades here.)

So, Holly and Andrea joined me for a little Féria party. Not only did these beauties get the chance to try out Féria’s new and improved haircolor, but they also got to dabble in a fair amount of L’Oreal makeup.

(Lucky bastards.)

Let’s take a look at Holly’s before photo.

Clearly, a GORGEOUS girl. (I’m pretty sure Holly could color her hair chartreuse and still look breathtaking.) Holly chose Féria #45 (Deep Bronzed Brown) and got down to business.

How ANYONE could look so perfectly cute with a towel wrapped around her head, I’ll never know.

And the new Holly!

The deep bronzed color really looks gorgeous. Don’t you think? (And seriously, what is UP with the shimmer? How does that technology work and HOW can I get my hands on it?)
*insert maniacal laughter here*

Let’s not forget my stunning friend, Andrea!

Andrea really wasn’t looking for much of a color change, but was more than happy to get in on some of that Féria shimmer action. She chose #40 (Deeply Brown), and it was the perfect match for her.

Take a look.

I was pleasantly surprised at the amount of instant shine and shimmer created from the coloring process. Andrea looks fantastic.

Thanks to these lovely ladies for letting me document their coloring process! Let’s do it again soon, shall we?

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23 comments
  1. Jamie

    September 11, 2008 at 2:45 pm

    @whoorl (If you EVER colored your gorgeous hair, I would MAIM you.)

    At the risk of bodily injury, I hereby submit my 2002-03 self as your first “what the hell were they thinking?!” column. Ha! You’ve just inspired me to find a before picture and send it to you so that you see the carnage.

  2. bethany

    September 12, 2008 at 12:05 pm

    I have found that any color, even salon color, will build up and get darker if continuously used all over, the best way to avoid that is to only do the regrowth. they look great! that holly is too cute for words! And Anfrea, GAH, i want her cheekbones!

  3. bethany

    September 12, 2008 at 12:05 pm

    oops, my bad, Andrea. Sorry Andrea;)

  4. Kimberly Willis

    September 13, 2008 at 7:52 am

    I used Feria once, but was trying to go lighter, and ended up orange. Hmm. Perhaps the darker might be better. It was super cute on Holly! I need to do something, the color I had done at the end of July is fading and is driving me crazy.

  5. Nicole

    September 15, 2008 at 12:40 pm

    How timely, after spending way too much at the salon (but loving it), I’ve decided to at least try the home dye thing. I just did basically what Holly did, but longer with highlights. So maybe this is my answer.

  6. Nothing But Bonfires

    September 23, 2008 at 6:41 pm

    Wow, thanks for saying such nice things about my hair, guys! I’ve got to say, I was really very happy with my color — and it hasn’t faded yet either! I might trying going just a LITTLE bit darker next time (you know, just to keep things interesting!) but will definitely be using this color again sometime. LOVE. Thanks, Whoorl!

  7. S

    September 23, 2008 at 8:07 pm

    I have to say, I’ve used the new line of Feria and I wasn’t happy. :( I’m a not-natural red head and have been dying my hair red on my own for years (going to my stylist for highlights every once in awhile). I decided about a month ago that I wanted to go more RED instead of the auburn I’d been kicking for awhile. I’m impulsive, and was in Target, so I picked up Feria Ruby Rush. Going on it was like pouring red food dye on my hair. Washed out, it was “super hero red” (seriously, I looked like I came straight out of a comic book). At first, I panicked, but then decided that I kind of liked it. However, every time I washed my hair I couldn’t believe the amount of red that came out (even using color-safe shampoo). Five days later it was totally faded back to a “meh” auburn. It was like I hadn’t dyed my hair at all. :( (And I know reds fade fast, but my hair usually does a decent job of retaining them)

    So at least for reds, I’ll stick with Wella, at Sally Beauty. I used Wella to punch up the red and it hasn’t faded at all in the three weeks so far.

  8. Lori

    September 24, 2008 at 10:00 am

    I’ve been going to a colorist for years because I started going gray in my late 20’s. How does Feria work at covering grays? I’d like to ditch my $150 appointments but only if it does a good job on the grays!