S.W Basics of Brooklyn (+ The Ultimate Makeup Remover)

Thanks to S.W. Basics of Brooklyn for sending these products my way and sponsoring the post! So glad I found them.


The makeup post is done. The skincare post is coming in January. But until then, I need to tell you about S.W. Basics of Brooklyn and the new product that is a game changer. Well, two products, actually.

First off, I received five products from the SWBB team – the Bestsellers Mini Kit (which I recommend you check out if you are wanting to try some new skincare), and the Organic Lip Balm. At S.W. Basics, they make the products from scratch using only whole, high-potency ingredients. They’ve found that if they stick with only absolutely essential ingredients and don’t add a bunch of extra stuff, there is no need to put a hundred things into the products. Using fewer ingredients means more potent skincare – in fact, everything they sell only has 5 ingredients or less. Bonus – S.W. Basics supports sustainable agriculture by buying only from organic, Fair Trade, or small-farm sources.

So, let’s get down to it. Ladies, let me be frank. At times I don’t have it in me to stand over my sink and wash my face at night. I don’t know exactly why – I mean, it doesn’t take that long at all, but it’s something about the water running down my arms to my elbows and then my shirt sleeves get wet and then I AM SO MAD AT THE WORLD. (Seriously, what it is up with that? I try to bend at an angle NOT conducive to water running in that direction, but it never works. Can someone invent something to fix this problem?)

With this laziness wet arm problem in mind, I was immediately drawn to the cleanser and the makeup remover. First off, let’s talk about the ingredients in these products. The cleanser has three – rosewater, vegetable glycerin, and tea tree oil. The makeup remover has three as well – sweet almond oil, extra-virgin olive oil, and Jojoba oil. That’s it, ladies. Talk about beneficial for your face. They both score a big fat ZERO on EWG’s Skin Deep website. The cleanser is great – you apply with a cotton ball and then rinse off (with a wet washcloth or running water) – but can we chat about the makeup remover? Makeup, be gone. Mascara and liner included. And? The best part? It doubles as a moisturizer, so let’s say I’m in my bed watching The Affair and can’t get off my rump to go wash my face. I just apply this remover all over my face, remove with a cotton ball, and then massage in any remaining oil to moisturize my face. And I’m done. You guys, I’m in love.

Oh, and the lip balms. I’ve written about them in the past, but they are the creamiest balms I’ve ever felt, Not hard and waxy, like lots of roll-up balms.


Yep, I’m a fan. If you think you might be too, be sure to sign up for their newsletter for 15% off your order. Also, S.W. Basics is now available at Target!

  1. Mrs G

    December 22, 2014 at 10:51 am

    These sound amazing! How does the makeup remover work with waterproof mascara?

  2. Sara

    December 22, 2014 at 1:04 pm

    I do have one suggestion for the drip down the arm issue – wash your face naked with a towel on the lip of the sink. Works for me! Not that it makes me wash my face every night, but when I do, I do it starkers!

    • Rachel

      December 23, 2014 at 5:36 pm

      Yep, that’s what I was going to say too–if I happen to wash in a shirt and the sleeves get just a little wet, I have to change it, even if I JUST PUT IT ON for bed. I cannot stand it. HSP unite!! Just take your shirt off completely.

  3. Ashley

    December 22, 2014 at 4:21 pm

    I always hate when water goes down my arms, its the worst part of my nightly skincare routine. The cleanser and makeup remover sound amazing!

  4. Stacey

    December 23, 2014 at 9:50 am

    Totally excited to check these out the next time I’m at Tar-je!

  5. Kristy

    December 23, 2014 at 10:32 pm

    I just read about your little guy. I’m sending you prayers and healing thoughts…also calming energy your way. So hard to see your little ones suffering, I have 3 sons myself. Hang in there..just hang in there.

    • whoorl

      December 24, 2014 at 9:14 pm

      Thank you so much, Kristy. Merry Christmas to you. :)

  6. Kathryn

    January 6, 2015 at 12:43 pm

    Hey Sarah,

    I’m curious to know what you think of the moisturizer and toner? Reading all of your posts about chemicals in cosmetics and skin care products has me thinking and I’m kind of interested in these. I suspect most of the products I use are pretty high on the evil scale.