Tips for Creating Photos & Graphics for Your Posts

I just returned home from Mom 2.0 Summit where, once again, I was floored by the quality of bloggers, marketers, and hello, inspiration. (I also was floored by how late I stayed up on the last night, which forced Kristen and I to do the walk of shame the next morning. Crikey.)

I spoke Saturday morning with Helen Jane Hearn, Kristen Howerton, and Heather Spohr on a panel entitled, “A Creative Approach: Brilliant Ways to Break Free of the Typical Sponsored Post,” and thought I would share some of the information I specifically covered, which was primarily on creating visual images and graphics for your posts.

Although I still firmly believe the written word is paramount (you simply must tell your story, especially when working with brands), the fact remains that there is quite a shift happening with the way people acquire information on the internet. Instead of text-based information, people are searching for visual-based information.

What does this mean to you? Well, adding photos and graphics to your posts is, um, fairly important.

Before I delve into my favorite resources for creating great graphics for all posts, including sponsored ones, I want to share something I heard at LuckyFABB last month that really resonated with me.

Live and create deliberately. Stop “creating content,” and start telling stories.

I think a lot of us get caught up in creating posts that we think our readers will love or will be pinned a gazillion times or will receive tons of link love, and there’s nothing inherently wrong with that, as long as YOU truly feel passionate about that subject. BUT If you are creating a post solely based on what others might think of it (or do with it), you aren’t living and creating deliberately, and that’s where a disconnect starts to happen. Readers feel it. You feel it. No bueno, folks!

So, in regards to sponsored posts, you must learn to say no when it isn’t a perfect fit. You simply must love the companies you are collaborating with. (You should have seen me geek out when I met the Creative Director for Rivet + Sway this weekend.) You must tell stories, whether they be written or visual. Write about what you love, things that you love, and the universe will be happy happy happy. Peace be with you and you and you.

Let’s dive in, shall we?

TAKING PHOTOS

I am not a professional photographer, no sirree bob. However, I do believe a few of these simple tips will make or break your photos.

1. Fancy camera, schmanchy camera. You don’t need an expensive camera to create beautiful photos. (Have you perused Instagram lately?) The vast majority of photos I take are with my iPhone and post-processed with my favorite photo editing apps. For me, it’s more important to capture the feel of the moment than create the perfect depth of field. (Although, that’s nice too.) What are my favorite photo-editing apps for the iPhone, you ask? Almost there!

2. Keep it simple. Reduce background clutter. I think my biggest pet peeve is a photo with a cluttered background. You might take the cutest photo of your child ever, but if he/she is standing in your living room with a messy laundry basket and/or a pile of jumbled up power cords behind him/her, you’ve lost me to the clutter. Please be sure that when you take a photo, you take notice everything within the entire frame of your photo. Try shooting against a simple wall or go outside and let nature do its thing. In regards to sponsored posts, I can promise that while YOU might not notice a cluttered background, the company paying you to write the post definitely does.

3. Lighting – You could spend days/months/years learning how to perfect lighting, but I’ll just say this. Natural light rules, really really really try to never use a flash, and get outside and take advantage of the golden hour as much as possible.

best tips for editing photos and creating great graphics

No post-processing was needed for that photo – I just let the gorgeous sunlight do its thing. Repeat after me, gooolden hour.

EDITING PHOTOS AND CREATING GRAPHICS

I’m going to split this into three categories: Apps, Photoshop, and online editing.

First off, my favorite apps.

best apps for editing photos and creating great graphics

1. Camera Plus – You can use this app to edit, crop, add effects, but I really like the “scenes” on the app. I find myself using the “backlit” and “shade” scenes frequently, especially when I want to enhance the photo quickly, without spending too much time on it.

2. Diptic – Great app for creating collages of multiple photos. You can choose from tons of different templates, and the interface is very easy to use.

3. Over – You don’t need to use Photoshop or an online editing program to add text to photos anymore – just use the Over app right on your phone. Super easy, and I’m impressed with the choice of fonts. (Combine Diptic and Over and you’ve got an image perfect for pinning.)

4. Snapseed – This is probably my favorite editing app because you can tweak your photos very selectively. (Good for us OCD photo editors.) You can adjust white balance, saturation, contrast, and lots of other facets specifically, as well as my very favorite, straightening a photo. You know when you take a photo and the angle is off ever so slightly? Like the horizon line or a wall corner looks tilted? Yeah, you can fix that. Best thing ever. You can also add filters, use the automatic feature, and add frames. Good stuff.

5. Afterlight – This one was just introduced to me, but I’m already loving it. So many super filters and textures.

6. VSCO CAM – Once again, more filters to choose from, but these are very elegant and use minimal processing.

7. Instagram – Not a robust editing app, but some of the filters work in a pinch. We all love Instagram though, right?

8. Adobe Photoshop Express – Good for quick edits and retouches.

You definitely don’t need all of these apps, but they each bring a little something different to the table. I promise you’ll find your favorite from the list, though.

Photoshop

best tips for editing photos and creating great graphics

For those of you who use Photoshop, I can’t recommend Pugly Pixel enough. Katrina is a Photoshop and design dynamo, and she creates tons of gorgeous templates to use in your posts. Some are freebies, and some require a paid membership, which honestly, is ridiculously reasonable considering what you get. ($5 for 30 day access to downloads!)

Here are some examples of images I’ve created with Katrina’s templates and brushes. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Online Editing Platforms

best tips for editing photos and creating great graphics

If you don’t use Photoshop, Pic Monkey is a great website for editing photos and creating collages with graphics and text. Even though I’ve used Photoshop for the past 6-7 years, I find myself using Pic Monkey for a lot of my collages lately. Best part? It’s free. (Although you can upgrade to the Royale membership for extra perks, which I did.) Some examples of my Pic Monkey graphics are 1. 2. 3. 4. 5.

Phew! I think that about covers it for today. What are your favorite tips and tricks regarding post images? Also, please feel free to ask me about any apps or websites I’ve mentioned.

Freshly Picked Moccasin Giveaway!

We love Freshly Picked moccasins at the Whoorl household. We really love them. So much that Wita pretty much wears two pairs of shoes for 85% of the year. Freshly Picked moccasins in the fall and winter, and Saltwater Sandals in the spring and summer. Now, Wito has graduated from the leather mocs because he is, um, ginormous, but he wore the heck out of them all the way through toddlerhood as well.

Not only are the mocs super stylish, but they are so easy to slip on, YET don’t fall off easily. (Does this make you as crazy as it did me during the first year? I don’t know how many times I strolled around town, only to realize we lost a shoe about half a block back. Highly annoying.) Anyway, I love them. Especially the gold (which is the most gorgeous mix of silver and gold ever), although as you can see below, I branched out with some new colors for Fall. (I still always go for the gold. It goes with everything!)

I’m so pumped that Susan is offering one pair of moccasins (of the winner’s choice) to a lucky reader. Thanks, Susan! I’ve allowed up to 5 entries per person, so good luck. Giveaway ends this Friday!

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Oh, I’m doing it all, alright.

Hello! Guess what time I woke up today? 4:30am! So awesome, right? *death stare*

I woke up to little Wita crying and moaning. She didn’t feel warm, so we got up and took a little bath while the rest of the west coast slept. I guess you could say I was feeling a bit tired, considering I spent most of the night booby-trapping my house since D was out of town. A few hours later, I got the kids ready for school, dropped them off, and headed right back home because I had a myriad of posts that needed to be finished before 3pm school pickup.

The phone rang at 11:30am. It was Wita’s school. She had suddenly spiked a 102-degree fever and needed to be picked up immediately. I ran out the door as fast as I could, and when I got there, the poor little girl was passed out on a cot with a damp washcloth on her head while 20 toddlers sang songs and galloped around the room. I slowly and quietly roused her awake, picked up her sweaty body covered with goosebumps, and gently carried her to the car.

I was mentally planning how I could get her to the doctor in the afternoon, yet still pick up Wito when school dismissed. Pretty much impossible, and considering D was out of town, I figured the best thing to do was to pull Wito out of school early. (These are times when it’s painfully clear that not living by family is miserable.) We drove to his school, I carried Wita’s hot, limp body into the administrative office, signed him out, and was told I could find him outside at recess. Of course, I was having trouble finding him amidst the entire student body. Wita was sobbing in my ear, literally slipping out of my arms due to the combination of very hot weather and her feverish sweat.

I pulled my unwashed, tangled hair out of my face and kept looking for Wito. I hoped no one noticed I was wearing the same pants that I wore at yesterday’s pickup.

I finally found him (practicing his hula hoop skills), explained the situation, and we set off.

At 12:30pm, I walked into my dirty house with a very sick child, a very hyper child, multiple deadlines looming, and a husband in another state. A work day that should have been easy and quiet and productive had punched me right in the face.

This is all to say that I find it very humorous to be featured TODAY in a series entitled, “I Don’t Know How She Does It” at one of my favorite blogs, What Would Gywneth Do. Raluca wrote some really lovely things about me, and her words truly made me smile. Especially on a day like today.

I’m happy to say that Wita is resting comfortably, D will be home in a few hours, and I’m drinking a beer. I also brushed my hair.

Here’s to doing it all, mamas. And here’s to having it all.

Nicknames

Wito started first grade today. Well, he started his true first day of 1st grade in July, but with our impending move, we changed school districts, and now he’s starting his SECOND first day of 1st grade today at the new school. Crikey. As you can imagine, mama didn’t get much sleep last night. That’s the great thing about moms, though – we worry enough so our kids don’t have to.

I don’t think I’ve written about it before, but Wito has never been called his given name. We bestowed a completely random nickname to him while pregnant (not Wito, thank goodness), and although we never expected it, the nickname just stuck. Soon after his birth, we started receiving items monogrammed with the nickname, and we quickly realized it would be around for awhile, even though the nickname itself is not a derivative of Anders nor has any similarities. Fast forward 6 years, and the child has never been called his given name by family members, friends, or teachers. In fact, I don’t think he was aware of his given name until last year.

I have to be honest. I’m not sure how I feel about this. I obviously named him Anders for a reason. I love that name, and it makes me a little bummed to know that it might never be used. So when we found out about the house and knew we would be attending a completely new school district, I brought up the discussion of starting new with his given name. It was the perfect time, really…I mean, he didn’t know anyone at the school and it could be the perfect fresh start, right? Wrong.

As you can imagine, it’s not that easy. My child has been known solely by his nickname his entire life. What kind of mom would I be to pluck my child out of the school with all of his friends and comforts, place him in a new school with complete strangers, AND expect him to change his name? Witness Protection Program, anyone? It’s complicated, peeps.

Wito and I have had discussions about this situation over the past month, and bottom line, he prefers to be called his nickname. I don’t blame him…it’s his identity. It’s him. He will always be able to change it as he matures down the road, as the nickname does have a childish quality, but that should be up to him.

So when his lovely teacher approached this morning to introduce herself to the boy she assumed was “Anders” from the roster, I let her know that he prefers to be called his nickname. And like I always do, I grabbed his slip and put those two increasingly familiar quotation marks next to his name.

What do you think about nicknames? Do you use one for yourself or your children? Do you have any regrets? I would love to hear your thoughts on the matter.

The Best Bright and Dark Lip Colors

My post on the best nude and soft pink lip colors can be found here.

I am the first to admit that I’m not quite the aficionada with dark/bright lip colors that I am with lighter ones. Nude and soft pink lip colors? I’m your woman, look no further, there should be a Guinness World Record Book title for me, etc. Darker and/or brighter colors? Eh, I know enough to get by. This is probably due to the fact that my day-to-day grind doesn’t really call for loud colors on my mouth. I mean, I’m not usually rocking the uber-bright fuchsia while working out or grocery shopping or at my son’s soccer practice, ya know?

Still, I think it’s very important to have a great red, a playful fuchsia, a creamy bright pink, and a sophisticated wine for when the mood strikes. Here are my top 8.

NARS Lipstick in Flamenco

This is the perfect red. It’s sheer and strawberry-hued, and seems to work on a variety of skin tones. I love it because it’s so easy to work with – one quick swipe and you have a nice stain, but you can build it up to a full-fledged dramatic lip. I’ve written about it here and here.

Burberry Natural Lip Gloss in Tea Rose

This is a truly pigmented coral pink gloss. It’s the most perfect shade for spring, and it’s what I wore in the Pantene commercial.

NARS Lipstick in Shrinagar

If you are looking for a lipstick with a berry/wine vibe, this would be perfect. It has enough depth to add dimension to your overall look, but isn’t overbearing at all. A great color for the office.

Sally Hansen Diamond 12 Hr Lip Treatment in Baguette

I wouldn’t really call this shade too bright or too dark, but once again, it’s a gloss that is truly buildable. A sheer hot pink, it makes you look like you just ate a cherry popsicle.

CoverGirl Lip Perfection Lipstick in Eternal #350

Hold on to your hats, ladies! This super bright fuchsia is so fun, and I feel like a completely different person when I wear it. Word to the wise, though. This particular shade is called “eternal” for a reason…it doesn’t budge once on. (By the way, thanks to my Facebook peeps for helping me avoid a potential lip crisis a couple weeks ago. Great tips!)

Korres Lip Butter Glaze in Quince

Drumroll, please. If I had to pick one lip product out of all of my lip colors (nudes and soft pinks included), this would be my winner hands down. I am in love with everything about this lip glaze. The applicator, the color, the taste, the shine, the consistency…LOVE. It’s like the perfect combination of a gloss and a lipstick, and none of the Ps. (Parabens, Petrochemicals, Phthalates.) It comes in five shades, so get thee to a Sephora immediately.

DiorAddict Lipstick in DiorKiss #578

Love this sweet, slightly punchy pink. Dior Addict lipsticks have the best consistency too – smooth, blendable, and lovely.

NARS Lipstick in Dolce Vita

This is a good darker nude for lighter-skinned gals. It’s called a “sheer, dusty rose,” and would be perfect for the office. Plus, I’ve heard it works as a beautiful nude shade for darker skin tones.

Now it’s your turn. What are your favorite bright and dark lip colors?

Your Fall and Winter Haircare Questions Answered

Okay, ladies! How fantastic is it that your questions have been answered by Pantene’s Principal Scientist, Jeni Thomas? Pretty fantastic if you ask me! Without further ado!

Jillian – The static! I have long, thick hair and everything I wear in the winter makes my hair so static-y. I try to use anti-static spray on my sweaters, scarves and coats but it just doesn’t cut it. What do I do??

Jillian, static happens as hair is exposed to very dry environments, which often happens in the winter. Hair fibers lose the moisture they need to prevent the build-up of static charge. Humidifiers can help to add moisture to the air which can keep static at bay, but you often have more control over your hair than the air you are in. Use a good moisturizing conditioner (Pantene’s Dry to Moisturized versions), which can help insulate your hair. If you notice static occur as you go about your day, carry a good leave-on treatment with you (Pantene’s Medium-Thick Straighten and Smooth Crème is a great one!) for spot treatments that can calm static-y locks. Also, brushing hair with traditional brushes can create static – there are now anti-static brushes available, like the Braun Satin Hair Brush that uses active ion technology to neutralize static and immediately calm hair while you brush it.

Sara – The massive knots that build up at the back of my head in the winter when wear sweaters or drive a car (presumably because of rubbing of my hair against the sweater or head rest of the car). Help!

Sara, as rough hair fibers rub against each other or against other fibers, like wool fibers in a sweater, they can easily entangle. Fibers with a smooth surface are less likely to tangle. To smooth rough fibers, be sure to condition your hair every time you wash – smoothing versions can help if you have medium or thick hair and can handle weightier conditioners. If you have finer hair, go for a fine-haired version like Pantene’s Fine, Dry to Moisturized conditioner. Using a detangling spray after your shower will also help to smooth fibers and prevent tangles.

Jen – I get terrible split ends when the weather gets cold but I honestly do NOT want to cut my long hair. how can I fix them or at least hide them?? something other than a cut?

Jen, we’ve seen in the lab that it is easier to create split ends in dry conditions than in humid conditions, so I’m not surprised that you are seeing more in colder weather. You can repair split ends and prevent new ones from forming with a product like Pantene’s Split-end Repair Crème – this can help extend your hair’s “life” between cuts when you apply to the ends of damp or dry hair. Be sure to reapply after each wash as the technology that helps to bind existing split ends will be washed away when you shampoo your hair.

Cristin Curry – My hair always breaks off when it gets cold. no good. help me fix it please!

Cristin, cold, dry air can leave hair brittle and prone to breakage. You need a good strengthening regimen to help keep your hair strong against damage. Pantene’s Strengthening shampoo and conditioner systems can help – be sure to find the system that is right for your hair type as they are available for Fine hair and Medium-Thick hair. If you use heated styling tools like flat irons or curling irons, try to minimize the amount of heat your hair is exposed to by using as few passes as possible and lowering the heat setting. Also, be sure to use a heat protection spray before passing the iron through your hair, as it can give an extra layer of protection against damaging heat.

Kara – My hair is very fine, but I have a lot of it. I let it air dry as it’s naturally wavy. The problem: no matter what I do or what conditioning products I use, I get a small rat’s nest in the bottom layer. It doesn’t matter if my (layered) hair reaches my collar bone or mid-back. I’ve had no color on it, some highlights, used clear glosses, etc. Help me!

Kara, your concerns are not uncommon for naturally wavy or curly hair, despite the efforts you are taking to care for your hair. The natural twists and turns of wavy/curly hair create rough spots along the fiber, which can easily snag as fibers rub across each other. In addition to conditioning every time you shampoo (a smoothing or moisturizing version should help), I would recommend adding a leave-in treatment, such as Pantene’s Curly Anti-Frizz Straightening Crème, to the ends of your layers when your hair is dry – even if you’re not trying to straighten your hair, this will help to smooth your ends and cut down on the snags.

Jeanette – My hair is color treated but my scalp is way too oily so I must wash every day but I can’t condition every day. If I don’t condition my hair gets horribly static-y. Please help my confused hair.

Jeanette, this is a very common problem for color-treated hair, which is easily stripped of the moisture it needs to combat static, especially in the dry winter air. If you’re not already using a shampoo for color-treated hair, you should consider switching. Color-treated hair responds to conditioning ingredients differently than hair that has not been color-treated, so products designed specifically to work on color-treated hair, like Pantene’s Color Preserve shampoos, can be more effective in doing their jobs – which includes helping hair hold onto the moisture it needs to keep static at bay longer. Conditioning is especially important for color-treated hair, which tends to be dry and breakage-prone. If your scalp is too oily, avoid applying conditioner to the roots of your hair. Instead, try applying from the middle of your head down to the tips to strike a better balance between the moisturization that your hair needs without giving your scalp oils an easy path down your hair fibers.

Kate – As others have mentioned I get the worst tangles in the back, underneath layers of my hair. I am assuming it’s from friction with scarves, coat collars etc. but it looks horrible and is really damaging those sections of my hair (truth be told, this happens all year round for me but seems worse in the Winter) ~ my hair is long (well below my shoulders, medium thickness, straight and color treated. It seems that the longer my hair gets the more this seems to happen. Any suggestions?

Kate, the longer your hair is, the more it has experienced. The portion of your hair below your shoulders has most likely been through 3+ years of summers, styling, color treatments, etc which leave the ends much rougher than the roots. You’re exactly right that as the rougher fibers rub against your scarves, collars, and sweaters, the friction that is created can be damaging – the types of fibers your hair encounters can change the amount of friction that is created (for example, wool can create more than silk), which is why this tends to be a winter concern. I would recommend using a leave-on treatment on your ends to smooth the rough spots and minimize friction – my top pick is Pantene’s Split-end Repair Crème, which has gone through testing in the lab to ensure it minimizes damaging friction. After you style your hair, rub some of the crème in your palm and lightly spread it across the fibers that may come into contact with your clothes. You can also carry it with you if you feel you need a spot treatment later in the day.

Caroline – Since my baby was born I’ve noticed my hairline gets oily while my ends are exceptionally dry- esp. with the e colder weather. Pre-baby, I tackled this dryness with deep conditioning treatments but now they just weigh my hair down and contribute to the oiled scalp/hairline. Help!

Caroline, the hormonal changes that come with pregnancy and childbirth can cause major changes to your hair and scalp – in addition to all of the other physical changes! Many women notice their hair becomes thinner in the months after childbirth as the hair growth process goes through some natural adjustments. You should change your hair care routine to suit the hair type you have now. Pantene’s Ultra-Light Moisturizing Treatment for fine hair may be a good substitute for the deep conditioning treatments you’ve been using – it’s a great option for hair that needs moisturization but is weighed down by heavier products. Try applying the treatment from the tips of your hair up, covering the bottom ¾ of the fiber’s length but avoiding your scalp/hairline. Keep in mind that your hair may continue to change before finding its new normal – if you notice your hair type change again, be sure to change your products to match it.

SpyceGurl – I just came in from a walk in very windy, dry conditions. After a perfect blowout this morning, my static and flyways make me look like a need to return to my home in Fraggle Rock – stuck to my face, my neck, flying above my head. Every year i think I’ll try to grow my hair out a little, and every year, i end up cutting it off because of the static and flatness! I have shoulder length hair and use Redken shampoo and conditioner, Bumble and Bumble thickening spray, and a little bit of styling crème. I don’t wash every day, and conditioning too often seems to make things worse, i use a Moroccan oil conditioner once every two weeks. Getting desperate as winter approaches, may have to cut it all off – again!!

SypceGurl, thanks for the flashback to Fraggle Rock, and I remember all too well their out-of-control hair – definitely not what most women want for their hair! After your blowout, you had a certain level of moisture in your hair, which most likely dropped after being in windy, dry conditions. As this happened, your hair didn’t have the moisture it needed to dissipate charge, so static charge built up, causing your hair to both fly-away and be attracted to your skin.

Instead of cutting, consider a few hair care changes. Conditioning every time you wash your hair will help, as conditioners and oils can provide some insulation from static charge – just be sure to find the right conditioning weight for your hair (from your description, sounds like a version for finer hair may be best). You might also try using hairspray – it creates temporary “welds” between fibers, and it is harder for a group of fibers to flyaway than it is for single, unattached fibers to get out of line.

Thanks so much for taking time to answer our questions, Jeni!!