I think I may have tried on 400 bikinis this past month. (You can go ahead and imagine how much fun that was for me.) Although my annual swimsuit shopping extravaganza usually involves a few online purchases and lots of crossed fingers, this year I decided I was going to get serious about finding the perfect bikini. This meant I spent a lot of time trying on swimsuits in stores, as well as in my bedroom. You guys, I looked everywhere – specialty swim shops like Everything But Water, department stores such as Bloomingdales and Nordstrom, and online retailers like Shopbop, and I tried a huge range of price points ranging from $30 to $200 a suit.
Well, I’m here to tell you that being expensive doesn’t guarantee a good fit or look. In fact, my favorite swimsuits this season were from Madewell, and yep, Old Navy. You all, Old Navy suits average around 30 bucks and they are fantastic! So much more flattering on me than suits 4 times the price. Here are the three I bought for this summer, and I think the grand total with promotions was about $120. Not bad. Not bad at all.
Ruched Bikini in Electric Ikat, Madewell.
Fuchsia String Bikini, Old Navy
Black Ruffled String Bikini, Old Navy
What’s your go-to brand for swimsuits?