My Black Friday Edit

Is it just me or is “Black Friday” not actually Black Friday anymore? I mean, almost all of the sales are already in progress, and honestly, at this rate, everything is sold out by Thanksgiving.


Well, we might as well get into it today, shall we? Here are the sales I’ll be shopping!

My Favorite Black Friday Sales

Boxwalla (Great brands!)

Top Picks:

African Botanics Cell Resurrection Serum

African Botanics Vita C Corrector

Abhati Suisse Shampoo

Abhati Suisse Conditioner

Votary Super Seed Facial Oil

20% sitewide with the code ExploreBoxwalla20 and 25% sitewide on orders over $250 with the code ExploreBoxwalla25. Boxwalla carries some incredible brands, including my favorite, African Botanics!


Top Picks:

Estee Lauder Advanced Night Repair Eye Concentrate – 25% off (HOLY GRAIL EYE PRODUCT at a great price!)

Nudestix Magnetic Eye Color – 25% off (I have 8 of these – foolproof, lovely eye shadows in chubby pencil form)

Chantecaille Makeup Line – 25% off with an extra 5% with code WHOORL10 (Faves are Real Bronze in Goa, Just Skin Tinted Moisturizer SPF 15 in Vanilla, Brilliant Lip Gloss in Love, Pressed Blush in Grace, and Mermaid Eye Shadow in Olivia and Starfish)

Nest Candles – 25% off with an extra 5% with WHOORL10 (holiday scents are lovely)

GHD Styling Tools -25% off (The GHD Creative Curl Wand is the only tool I use for creating waves and texture – the oval-shaped barrel makes the curls look way more natural!)

Mason Pearson Boar Bristle and Nylon Brush – 30% off (These brushes last a lifetime – I use mine every night before bed for shiny hair.)

Pai Rosehip Bioregenerate Oil – 25% off with an extra 10% off with code WHOORL10 (This oil makes my skin so happy – great before makeup too)

Ilia Beauty

Top Picks:

Limitless Lash Mascara – my very favorite mascara of all time

Balmy Tint Hydrating Lip Balm in Runaway and Memoir

Lip Wrap Overnight Treatment

Liquid Powder Chromatic Eye Tint in Sheen and Fresco

Small Wonders Kit

20% off sitewide TODAY ONLY with the code REVIVE20.

Otherland Candles

Top Picks:

The Core Collection Mini Set


Fallen Fir

Save up to 35% off sitewide. I adore these coconut and soy wax blended candles with 100% cotton wicks. The scent throw is outstanding!

Kjaer Weis

Top Picks:

Eye Balm

Cream Blush

The Holiday Collective in Soulful

Red Edit Lipsticks

Feathertouch Brow Gel

20% off sitewide at Kjaer Weis starting on 11/23, excluding bundles. I can’t express just how much I love this brand and I think everyone should have Kjaer Weis in their collection. So luxurious and special! I created a post here of all of my favorite products and shades.

Tower 28

Top Picks:

Shineon Milky Lip Jelly in Coconut and Cashew

BeachPlease Luminous Tinted Balm in Magic Hour and Power Hour

SunnyDays Tinted SPF 30 Sunscreen Foundation in shade 15 – Melrose

Bronzino Illuminating Bronzer in West Coast

SOS (Save. Our. Skin) Daily Rescue Facial Spray

20% off sitewide with code THANKFUL21.

Spectrum Brushes

Top Pick:

KJH 11-Piece Brush Set

This brush set that I use daily is marked down to $105. (From $140.)


Top Picks:

Self Reflect Facial Sunscreen SPF 32

Let’s Face Time Skincare Trio

Supermelt Vegan Lip Jelly Mask

25% off sitewide starting now! Listen, people ask me all the time what skincare I recommend for preteen/teen skin and it’s this line. Super effective yet gentle and the scents are delicious. (Think papaya for the cleanser and vanilla cake for the moisturizer – the above skincare trio kit is a perfect start!) My 11-year-old daughter is obsessed.

Also, their facial sunscreen is one of my personal all-time favorites and I have about 5 Supermelt Lip Masks lying around my house. LOVE.

Victoria Beckham Beauty

Top Picks:

Smoky Eye Brick in Signature

Lid Lustre in Tea Rose

Satin Kajal Liner in Cocoa and Bronze

Cheeky Plush Cream Blush in Knickers

Future Lash Mascara – great for length and separation

20% off sitewide plus a FREE Future Lash Mascara with orders over $100! This line is my #1 makeup pick for 2021 (I’ve been using it a ton in my Reels) and I list my top 10 products and shades here.

Credo Beauty

Top Picks:

My fave picks are listed here!

Choose a free full-sized gift with orders over $125.

Clove + Hallow

Top Picks:

Precision Buffer Brush

Perfecting Buffer Brush

Lip Mask

Sunrise Pigment Palette

40% off sitewide starting 11/22 and get this – you can add my WHOORL15 code for an extra 15% off! Um, math is hard, but that’s like 55% off. If you haven’t added the two above brushes to your collection, now’s the time. I’ve used those brushes in almost every single makeup video I’ve created. They are THE BEST.

MAKE Beauty

Top Picks:

Pre-Cleanse Fluid

Succulent Skin Wash

Exfoliating Face Mask

Supercell Deep Moisture Cream

Hibernation Overnight Recovery Balm

25% off orders over $50 with code THANKS starting 11/21. I’ve been obsessed with this skincare brand since its inception and every new launch continues to amaze me. I think this brand’s standout products are face cleansers, moisturizers, and masks. Click here for my video demonstrating my skincare routine with MAKE products.

True Botanicals

Top Picks:

Chebula Active Immunity Serum

Ginger Turmeric Cleansing Balm

Resurfacing Moisture Mask

Up to 30% off + free shipping happening now! If you haven’t heard me spouting off yet, I named the Chebula Active Immunity Serum as my #1 Skincare pick of 2021. I can’t get enough…I use AM and PM after cleansing and toning and before my active serums and moisturizers.

Also, the Ginger Turmeric Cleansing Balm is the only cleansing balm I use and the Resurfacing Moisture is a great, gentle exfoliant to use first thing in the morning for a few minutes. Done and Done.


Top Picks:

Indigo Overnight Repair Serum in Cream Treatment

The Essence

20% off sitewide starting 11/22. I purchased the Indigo Overnight Cream from Sephora a few weeks ago after hearing a few skin-savvy friends rave about it and it is nothing short of amazing. Super cushiony and hydrating and FRAGRANCE-FREE. My skin is so happy and balanced when I use this as my last step. Great for sensitive skin.


Top Picks:

Countercontrol Regimen Set

Countermatch Adaptive Skin Moisturizer

Citrus Mimosa Hand Wash and Hand Cream Set

Lid Glow Cream Shadow

15% off + free shipping happening now! The Countercontrol products worked wonders for my teenage son when he was dealing with maskne (he used the Clear Pore Cleanser and the Gel Cream), and the hand duo is in every bathroom in my house plus my studio. (Hand cream is hard, y’all! This one is hydrating but not greasy at all.)

However, the newest fab addition has been the cream eye shadows – they are so easy to wear and virtually foolproof. I demonstrate how I use them in this no-makeup eye makeup video.

Violet Grey

Top Picks:

YVES Durif Vented Hairbrush

African Botanics Cell Resurrection Serum

Riki Skinny Mirror

U Beauty Super Smart Hydrator

Surratt Relevée Eyelash Curler

20% off starting 11/23. I love the way Violet Grey curates the brands they carry – only the best of the best!

psst – The YVES Durif hairbrush and U Beauty Super Smart Hydrator are both on my Best of Beauty 2021 list and of course, you know the African Botanics Cell Resurrection Serum is my most beloved product.

Beauty Heroes

Top Picks:

Y et Beaute Lipsticks (video swatching all of the shades here)

Rituel de Fille Concealer

Fitglow Lip Serums

LILFOX Chill Wands (watch them transform my puffy eyes here)

20% off sitewide starting on 11/23. All of my favorite Beauty Heroes picks can be found in this post.

Ariel Gordon Jewelry

Top Picks:

Moniker Ring

Imperial Disc Pendant

Standard Pave Hoops

20% off orders of $250+ with the code AGJCHEER20. I’ve been wearing Ariel Gordon Jewelry for years and years. Every single piece I own is so special to me – in fact, I nearly had a heart attack when I thought I had lost my SJ pinkie ring last week. (Call off the dogs, I found it.)

Not gonna lie, this line is EXPENSIVE, but my pieces are keepsakes that I plan on passing to my daughter. If you’ve been considering this line, now’s the time to do it.

Happy Black Friday shopping to you all!

  1. Joanne Talbot

    November 23, 2021 at 1:41 pm

    This is so so helpful as it can be overwhelming . Thank you for this. ??

  2. Joanne Talbot

    November 23, 2021 at 1:42 pm

    Oops didn’t mean the question marks . ?????