Levi’s Curve ID and Me

This series is brought to you by Levi’s® Curve ID. Find your custom fit at Levi’s® stores or Levi.com.


STOP RIGHT THERE. I know what you’re thinking…the Pantene announcement and now Levi’s®? In the same week? Give us a break! You guys, I know. I KNOW. Hear me out, though. I’ve been keeping Pantene a secret for 5 months, and the following video was shot in January, yet for some insane reason, both announcements happened this week. Thanks for plowing through the abundance of LOOK AT ME LOOK AT MEEEEEEE action this week, and I promise we’ll be back to regular scheduling next week. Ready? Break!


Earlier this year, I shot a video with Levi’s®, and I am so pumped to show you for two reasons. First off, I am a total jean freak. All kinds – skinny, straight, flare, ankle length, dark, light, black, brightly colored – you name it. I am not exaggerating when I say that I wear jeans almost every day of the year. I constantly see lovely women wearing skirts and dresses, and I might bust one out in a blue moon, but really, I’m a jeans girl through and through. Taking my kids to school, working on my laptop at home, evening cocktails with friends, date night with my husband…all perfectly acceptable times to wear jeans in my eyes.

However, one of my issues with jeans is the whole size/shape issue. Overall, I’m a slender person, but lots of jeans don’t work for me because although I wear a smaller size, I am not a stick figure. I have a very defined hip-to-waist ratio with a “perky” rear end, so when most jeans fit well on my backside, they usually gap at the waistband. I have spent my adult life searching for jeans that fit my body type, and they are few and far between.

When I was approached by Levi’s® to try out their new Curve ID line, I was skeptical. Levi’s® had not been a label I’d worn in the past, and I pretty much held a preconceived notion that you had to be more of a “straight” body type to wear them. However, the whole idea behind the Curve ID line is that jeans should be made to fit your shape, not just your size. They told me about the Levi.com Curve ID quiz that helps to classify your shape, whether it be no curve, a little curve, lots of curve or super duper curve. (Um, those are my designations, not Levi’s®.) I took the quiz…and well, you just need to watch the video because it explains it all. Levi’s® hit the nail on the head, though. My Curve ID jeans totally fit my waist, rear and hips simultaneously. Holla! I’m wearing two different pairs in the video, and if you are interested, the black skinny jeans can be found here (they run a size small, btw), and the jeans I’m wearing at the beach can be found here.

The OTHER reason I am so excited about this video is a much more personal one. You all, this video makes me so incredibly happy. As a family, except for a few random holiday snaps, we have never had photos taken of the four of us, much less a video documenting a day in our life. To watch my kids goofing off around the house and running around the beach fills me with such joy. I am so grateful to Scott Compton and the team at Remedy Editorial for putting together a lovely snippet of my family life that will be cherished for decades to come.

Without further ado, here’s the video!

  1. Joy

    March 1, 2012 at 12:48 pm

    Congratulations to you – again! As some of the other posters said, no need to apologize…this is wonderful news and I’m so happy for you. The commercial looks fabulous, and you kissing Wito at the end made me tear up.

    I’m so excited to try Curve ID because I, too, have trouble finding jeans that fit both my hips and my waist. I almost always have gapage at the waist and it drives me crazy. I’m definitely going to take the quiz and see if I can find a pair that fit me perfectly.

  2. Megan

    March 1, 2012 at 12:55 pm

    Your family is so sweet. As long as your voice is coming through in your professional endorsements and we continue to see what we’ve come to love here, the ads are A-Ok.

  3. Torrie @ a place to share...

    March 1, 2012 at 1:06 pm

    great video! i’m intrigued by those jeans… i have the exact same body type… always too loose on the waste.

  4. Victoria

    March 1, 2012 at 1:09 pm

    I’ve always loved Levi’s and might just have to check out these new ones. Congrats on your commerial fame!

  5. claudia098

    March 1, 2012 at 1:18 pm

    Amazing! Wonderful! Fantastic! Looks like a really fun video to make too.

  6. Amanda Brown

    March 1, 2012 at 1:33 pm

    That video is so beautiful. Your perky bum looks fantastic and I don’t think they could have picked a better spokesperson. :) Congrats again on all your recent success, Sarah!

  7. Chris

    March 1, 2012 at 1:38 pm

    I love this! I smiled through this video- so happy for you!

  8. Adventures In Babywearing

    March 1, 2012 at 2:22 pm

    Wow this is incredible and beautiful. And honestly, I am not usually a clicker-over type of person but I really want to find out what my style would be…


  9. Jamie

    March 1, 2012 at 4:02 pm

    Love your hair, love your style, love your precious family…and now i love, love, love your home. Could you please show us some of it? I’m especially interested in seeing what a designer husband and style maven mama come up with in their kids’ rooms. From the sneak peek this video offered, i can already tell it’s nothing short of fab. Keep up all the great work.

  10. Kristin

    March 1, 2012 at 5:10 pm

    I haven’t tried the new Curve ID, but last year, I did switch and get some Levi’s that I loved that were “tilted” (higher in the back and lower in the front). They were perfect and have made me so happy!

  11. Amanda

    March 1, 2012 at 7:33 pm

    Fantastic video! Your kids are so cute! And now I want to try Levi’s!

  12. Janssen

    March 1, 2012 at 8:09 pm

    I watched this video when you shared it on Twitter and I LOVED it. Oh, you guys are the most beautiful family.

  13. teresita

    March 2, 2012 at 6:20 am

    Lovely video!! It shows happiness all around, what a nice memory to keep!!

  14. Jen

    March 2, 2012 at 7:26 am

    Sarah, I completely agree with teresita up above. There is happiness all around in this video. You have a beautiful family and it is so obvious that those babies full-force. Levi’s was so lucky to have you do this. So many wonderful things for you – don’t apologize! I’ve been reading for years and I am so very happy to see you in such a good place.

  15. Jen

    March 2, 2012 at 7:27 am

    I meant it is so obvious that *you love* those babies full-force. Yeesh.