Born Free

born free at shopbop

I’m pretty sure you know I love Shopbop. In fact, I thought I couldn’t possibly love it anymore, but I was very, very mistaken.

Shopbop has joined forces with Born Free in an effort to raise awareness and support for the elimination of mother-to-child HIV transmission. Born Free is a private sector-led initiative with the sole objective of ending mother-to-child HIV transmission by December 31, 2015. Yes, you read that right. Eliminating mother-to-child HIV transmission by next year. That’s my kind of initiative. (Did you know one pill a day saves a child from HIV? One pill!)

Tons of designers are involved – Victoria Beckham, Gisele Bundchen, Tory Burch, Sarah Burton (Alexander McQueen), Consuelo Castiglioni (Marni), Alberta Ferretti, Diane von Furstenberg, Carolina Herrera, Donna Karan (DKNY and Urban Zen), Liya Kebede, Clare Waight Keller (Chloe), Jenna Lyons (J Crew), Isabel Marant, Marchesa, Stella McCartney, Phoebe Philo (Celine), Miuccia Prada, Rachel Roy, Ivanka Trump, Donatella Versace and Vera Wang. It’s all limited edition, so when the items sell out, they are gone for good.

100% of the profits from this women’s and children’s collection will go toward Born Free’s mission, and The MAC AIDS Fund will match all donations and the total purchase price of all products sold, up to $500,000.

You can check out the collection here, and please try not to gasp when you see all the mother/daughter matching outfits. The cuteness is too much to bear.

  1. Stacey

    April 24, 2014 at 11:03 am

    Two charity posts in a row, I love it! Thank you for sharing this. Did you see those Born Free J. Crew lounge pants? Great prints!

    • whoorl

      April 24, 2014 at 1:24 pm

      Love ’em!