Best of the Best: Kosas Cosmetics

Best of the Best is a series showcasing my favorite, tried-and-true, go-back-again-and-again green beauty brands. Being a beauty blogger, I’m in a constant state of flux with skincare and cosmetics, as I’m always trying new products. However, these brands are always in my rotation and are worthy of my highest recommendation.

kosas cosmetics review

From the inception of the brand in 2015, I have been borderline obsessed with Kosas Cosmetics. First came the lipsticks, which as you will soon see, possess some kind of magic fairy dust because every single one in the line works with my complexion. Yeah, let’s stop and think about that for a sec – have you ever encountered a line in which every shade worked on your skin tone? How does that happen exactly? (Lipstick swatches featured below!)


Listen, I love lipstick and have had many remark that I “can wear every color,” but that simply is not true. There are many green beauty lines which I want to love and support but the fact of the matter is, they look pretty bad on me. (Many shades tend to look very orange or brown on my lips and it ain’t flattering, friends.) What I’m trying to say here is that there’s a lipstick graveyard in my bathroom because many look hella wrong on my mug.

But that’s what’s crazy about Kosas…they don’t just look good on me, they look great on tons of different skin tones. Light, dark, warm, cool, ruddy, super pale – the shades look lovely on many, thanks to Sheena Yaitanes, the founder. Sheena is a chemist, painter, and a life-long beauty devotee and has used her background to create amazing colors that are universally flattering on a wide range of skin tones. Y’all know I love it when science and art meets beauty, right?

All of the shades are broken down into cool tones (an easy match for fair skin, light blondes, and ashy brunettes) and warm tones (complements medium complexions or deeper, honey blondes and darker), but what I find interesting and a testament to these universally flattering colors, is while I usually gravitate towards cool tones, I find I wear the warmer-toned lipsticks more often. (How do you do it, Sheena? Tell me your secrets!)

All of the Kosas color cosmetics are formulated for maximum wear, comfort, and beauty and Kosas is always free of parabens, phthalates, mineral oil, propylene glycol, phenoxyethanol, synthetic fragrance and is never tested on animals. Beyond the killer lipsticks, Kosas also has a line of creme blushes and illuminators, powder blushes and illuminators, and the current darling, the Tinted Face Oil.


The Color and Light Creme Blush/Illuminator Duo in 8th Muse is my go-to, in fact, I’m wearing it in all of the below photos. It is a cool pink that gives my cheeks such a pretty pop of color. The cream blushes give me a natural, dewy finish, but if I’m in a powder mood instead of cream, I personally go for the Color + Light Palette Duo in Longitude Zero.

The Tinted Face Oil is a feather-weight, light-to-medium coverage foundation and that wears very well on the skin. On me, this provides a good coverage with a velvety finish. The oil comes in 10 shades that cover 30 different skin tones – I wear shade 04 most of the year or shade 05 in the summer months. I filmed a thorough video on the Tinted Face Oil here if you are interested in all the details!

So, let’s check out the lipstick swatches, shall we? These babies wear like a dream, so creamy and hydrating…I just ADORE the formula.

kosas rosewater

Rosewater – Cool-toned sheer dusky pink rose 

kosas stardust

Stardust – Warm-toned sheer neutral pink with the tiniest hint of lavender to make it the dreamiest. (This is my most-worn shade.) 

kosas undone

Undone – Warm-toned opaque toasted brownish pink 

kosas royal

Royal – Cool-toned ripe berry/orchid

kosas fringe

Fringe – Warm-toned deep brick red 

kosas thrillest

Thrillest – Warm-tone bright poppy orange-red 

kosas electra

Electra – Cool-toned bright pinkish red 

kosas darkroom

Darkroom – Cool-toned rich burgundy plum (Loving this right now for fall!)

kosas violet fury

Violet Fury – Limited edition fuschia – so bright and punchy

UPDATED TO ADD: Phoenix – a warm, fiery red

Kosas Phoenix lipstick

Aren’t those colors just lovely? I can confidently say that if I had to only wear one brand of lipstick from here to eternity, it would absolutely be Kosas. I hope you all give this line a try – you can purchase directly from Kosas or my favorite online beauty retailer, Aillea. (And psst…if you haven’t signed up for Aillea’s newsletter yet, do it and get 15% off your purchase! You can enter your email address at the bottom of the page.)

As always, let me know if you have any questions about the line. Love to help!

Other Best of Best posts:

Best of Best: Vapour Cosmetics

Best of Best: Fitglow Beauty Lip Serums

Best of Best: True Botanicals


  1. Ramona

    October 26, 2018 at 11:20 am

    I love the first 2 for me – very pale blonde. Stardust & Rosewater. But when I went to the site, those 2 colors looked so dark I was too scared to order. Do you think that the site presents the colors much darker than they actually are, or……


    • whoorl

      October 26, 2018 at 12:47 pm

      I think Rosewater would be lovely on you! It’s very subtle and looks exactly like it does in my photo above.