Beautycounter Mascara is Here! (My Review.)


It’s here! It’s finally here! I’ve been waiting for Beautycounter to come out with a mascara for over a year, and I got my excited little hands on it last week. Wanted to share my thoughts with you on the long-awaited Lengthening Mascara.

Well, I’ve only been wearing it for a week, but I really love it. It packs quite a punch!

Take a gander at my sad, mascara-less lashes. (Actually…my makeup-less face. Just proof at how much better your face can look with just your lashes done.)


Annnnd 2 coats of Beautycounter Mascara.


Isn’t it crazy how much more alive your face looks with just your lashes done? Amazing.

So, as you can see, the product delivers on the lengthening promise. #wowza But the mascara has a lot more going for it, as well. First, I love the skinny wand and brush – I feel like it grabs onto every single one of my lashes without clumping, which is a huge factor for me. One coat is perfect for daytime, and adding an extra just gives that extra oomph without looking too thick.

It’s only been a week, but I haven’t noticed any problems with smudging, and it washes off with the foaming face cleanser I use at night, although it is a bit more stubborn than the other green mascaras I use to get off completely. Also, when I put on multiple coats, I do notice the tiniest bit of flaking, but for the record, I’ve been scrutinizing its performance for this review. All in all, I really like it. However, will it replace my beloved Per-fekt Lash Perfection Gel? That’s a tough one…I feel like Perfekt gives a little more volume than the Beautycounter, but the Beautycounter mascara will definitely be my go-to for the daytime!

Have you tried the Beautycounter mascara yet? What are your thoughts? As always, feel free to leave me questions in the comments!

  1. Mari

    May 14, 2016 at 11:25 am

    Sarah –
    Off the topic of mascara but on the topic of BC – what do you think of their shampoo for someone with fine color-treated hair?


    • Jackie C

      June 22, 2016 at 6:14 pm

      I have fine color treated hair and I love the Beautycounter shampoo and conditioner! My hair has never behaved better!

  2. Christy B

    May 15, 2016 at 9:16 pm

    I also love the skinny wand and think it goes on great. But I have yet to find a green mascara (including this one) that doesn’t get smudgy under my eyes. I actually looked raccoon-like within 2 hours after my first application. So So sad. I haven’t yet tried Per-fekt, it’s up next.

    • Christina

      July 16, 2016 at 8:06 pm

      I have the same problem! Any luck with Per-fekt?

      • whoorl

        July 17, 2016 at 9:39 am

        Perfekt is amazing. I’m on my 4th tube.

  3. Ginger

    May 16, 2016 at 7:55 am

    I just ordered this – my very first Beauty Counter product! I went to a friend’s party yesterday, and can’t wait to try it for myself. I really enjoyed the Perfekt mascara, but I’m looking forward to trying BC for myself. :)

  4. Erin

    May 16, 2016 at 10:30 am

    You do NOT have pores — makeup-free your skin looks phenomenal!

  5. Jan Hong

    May 16, 2016 at 3:26 pm

    Looks beautiful!! I think it’s wonderful that you are helping review and spread awareness of these safer, high performing products!

  6. Claire Yuricek

    May 26, 2016 at 2:12 pm

    What have you been using to take it off at night? I’m finding it very hard to get all residue off and end up with raccoon eyes for days.

  7. Jenn Fookes

    June 1, 2016 at 7:34 pm

    THe BC mascara look amazing on you! I can’t wait for mine to come in. We are a super happy bunch to have Beautycounter here in Canada now, woot woot!

  8. Brittany

    July 5, 2016 at 4:13 pm

    I’m looking like a raccoon too and I’m really struggling to get it off with the BC cleanser. I wanted to love it but the fast smudge is a no for me.