ASOS Midi Dresses

asos midi dress review

Let’s talk about ASOS. Up until a week ago, I had never bought anything from the retailer, however, found myself pinning their items to my Want It, Need It board all the livelong day. Namely, many of their Midi Dresses.

Now, I guess you could say that I am a fairly modest dresser. I prefer to keep a decent majority of my skin covered, thank you very much, and that is why I have been so drawn to midi dresses. Undeniably feminine, I love that they hit at the knee or lower, and most do a great job of accentuating the waist. I quickly fell into the pattern of pinning an adorable dress, clicking through to ASOS, noticing the reasonable price ending in some random number ($79.28, $33.64, $28.56, so on and so forth), assuming that it was a weirdo operation, and moving on.

Little did I know that ASOS is quite a large international company (weird prices = exchange rate, duh), and when I noticed they honored free shipping AND free returns, I figured what the hell. Let’s do this thing. (Do you see how this could get dangerous? I’m just ordering these items to help out fellow shoppers of the world, you see!)

I ordered three dresses to try out.

1. ASOS Skater Dress With Waist Tab Detail in Navy

asos midi dress review

This dress was a really pretty shade of navy blue, and super easy to wear. It’s 100% viscose, which makes it machine washable. THANK YOU.

asos midi dress

The side tabs are a nice touch, as well as the pleats on the bodice.

asos midi dress

The one thing that I liked the most, however, was how easily the wrinkles hung out overnight. When I pulled this dress out of the package, it was wrinkly to the 100th degree, but all of the wrinkles were gone by the next morning after hanging overnight. Ladies, I’m down with that.

I’m still deciding on this dress, though. What do you think?

2. ASOS Midi Dress With Full Skirt And Belt in Navy

asos midi dress

This dress is a perfect work-to-dinner type. It’s made of a thick stretch jersey, which feels very similar to ponte knit. (Have you seen/felt the ponte pants at J. Crew and J. Crew Factory? They have the same thickness to them.) The bust darts and pleats at the waist are a nice touch.

asos midi dress

asos midi dress review

I also liked the elbow-length sleeves with cuff. Very retro.

asos midi dress review

The belt that came with the dress isn’t half bad, actually. (Although, it’s not attached so you can switch out easily.)

asos midi dress review

If I didn’t work from home, I would keep this in a flash, but I don’t think it will get much wear during my day-to-day grind. Back it goes.

3. ASOS Midi Dress With Short Sleeves in Black

asos midi dress

This dress is a keeper. It’s made from stretch jersey, has great lines, and can be worn super casual or dressed up.

asos midi dress

asos midi dress

It’s just so carefree and easy to wear, and I’m totally tempted to purchase the other colors. I also love the neckline – like a crewneck/boatneck hybrid.

asos midi dress

Okay, let’s talk sizing. Pay close attention to the ASOS sizing chart on the website, ladies.


It’s spot on, and not the same as many American retailers. (For reference, I wear a 0 in J. Crew/Madewell dresses, but a 4 in ASOS dresses.)

All in all, I think the quality of these dresses is good, given the reasonable prices. What do you think of the dresses? Should the navy dress stay or go?

I will say that I’m a huge sucker for free shipping and returns, so I think I’ll be buying from ASOS again. Do you shop at ASOS, and if so, what has been your experience?

  1. Aimee Giese | Greeblemonkey

    March 21, 2013 at 5:54 pm

    So cute!

  2. Gen

    March 23, 2013 at 7:56 am

    They have a very cute maternity line as well. I ordered several pairs of pants, which all had to be returned due to fit issues but were on trend and pretty good quality. My biggest issue with ASOS is their customer service can only be reached through email. So instead of resolving your issue in a 5-10 minute phone call, it is drug out 6-24 HOURS through email! Ugggh!

  3. Shirley

    April 1, 2013 at 5:28 am

    I ordered 2 asos midi dress after i read this post, thanks for inspiring. The dresses arrived today, and it was perfect, just had it altered a bit.
    So so happy, thank u :)

    • Anna

      May 30, 2013 at 8:25 am

      which ones did you order?

      • Shirley

        May 30, 2013 at 5:19 pm

        The black one with low back :)

  4. Hannah Alyse

    April 2, 2013 at 11:14 pm

    The first and third dress look FABULOUS!!! I love the detail on the navy up top, it’s very unique. KEEP them both :) And I fell for ASOS for the same reasons…that free shipping rocks my socks off.

  5. Pamela

    April 20, 2013 at 8:02 am

    The first dress is my favorite, and I love the way it looks on you. Very flowy, but the tabs at the waist keep it tailored. I’m a sucker for 3/4 sleeves, and I like the fact that they aren’t tight. All the detail in it makes me think it should be very expensive. And I’m not a huge fan of navy, but that is a gorgeous color. I hope you keep it!

  6. Anna

    May 30, 2013 at 8:20 am

    Could you suggest some other sites for midi dresses? I was looking to wear something modest to my university graduation – any help will be appreciated! Plus I am not that tall (5’4) with a curvy body and generally midi dresses are very body hugging