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A Lululemon Epiphany

I now possess the knowledge as to why Lululemon can charge $98 for a pair of workout pants.

The breathable, 4-way stretch providing support and allowing freedom of movement? Nope.

The waistband inner stash pocket and flat seams? Nah.

The ability to transform your fanny into a work of art?? Negative, Ghost Rider.

The bright red, 100% polypropylene shopping bag that apparently keeps your baby fully engaged for upwards of 45 minutes? YOU BET YOUR ASS.

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26 Comments
  • jora

    January 12, 2011 at 6:58 pm

    ok, the thing i can’t get over? that i never ever thought to put bloomers over tights! yay! now emilia can wear all her cute summer bloomers! sometimes i am stoopid….

  • elz

    January 12, 2011 at 7:13 pm

    Yup, that’s definitely a reason to buy from Lululemon. Although I stand by my great butt tweet. Someone at Lululemon made a deal with the devil b/c their bottoms make everyone’s bottoms look fantastic!

  • jora

    January 12, 2011 at 7:42 pm

    ok, also, because you are the shopping expert….which pants do you love??

  • whoorl

    January 12, 2011 at 7:56 pm

    I have always worn the Groove pant. They fit well and are flattering. However, I also tried on the Astro pant this time around, which has less of a flared bottom. (If Grooves are flare, then Astros would be like bootcuts.)

    The $100 pricetag is steep, though! Now that other retailers are selling similar styles for half the cost, I don’t know if I would continue to buy. (I received a gift card from a friend and that’s why I just purchased another pair.) I definitely like them, but I’m not head over heels OBSESSED with them enough to drop 100 bucks on a regular basis.

  • Siera

    January 12, 2011 at 8:22 pm

    I never used the bag for such purposes, but it does make a trendy lunch bag when stowing your lunch in the office fridge. And the pants do make ones’ butt look great no matter how flat it is. I’ve male friends that have joined a Facebook group dedicated to how a girls butt looks in Lululemon pants.

  • whoorl

    January 12, 2011 at 8:34 pm

    See, I think that’s why I don’t view them as miraculous pants – they make flat butts look great, but I have a “perky” rear as it is…I don’t need any extra lift, thankyouverymuch! ;)

  • Jammer

    January 12, 2011 at 8:57 pm

    The music in the video is genius!! Perfect theme song.

  • kat

    January 12, 2011 at 10:59 pm

    she’s just a cutie. i haven’t pulled the trigger on the pants…but man are they everywhere!

  • Marina

    January 13, 2011 at 12:21 am

    Cutest video ever!!

    I’m not a fan of the price tag either, but I have to say I LOVE my lulu pants and continue to invest in them. I’ve found other brands that make similar pants, but they don’t last nearly as long. Nor do they look quite as nice. I’ve had one pair for about 8 years and still wear them regularly.

  • sarah

    January 13, 2011 at 6:59 am

    insider tip from my friend, who’s a buyer of workout gear from lord & taylor – lululemon and calvin klein workout gear are made from the same fabric, in the same factory, but their prices vary significantly. i’ve bought several pieces of both and cannot tell the difference. save a few and buy calvin klein next time, altho i’m not sure if their bags are as entertaining :)

  • Renee

    January 13, 2011 at 7:15 am

    I thought we weren’t supposed to let our kids play with plastic bags! (Kidding…) She is so adorable it that pic, and I love the bloomers over tights look. I’m not a Lululemon fanatic, but maybe I’ll have to buy a bag for my little guy. Also, I wanted to tell you that I did start a mini-bootcamp 3 morning per week (I’m the delurker from that earlier post…). Today was my second day. I literally can barely walk down the stairs or even sit on the toilet. (Don’t get me started on the public bathroom at work where I have to squat on over the seat – murder!) But I feel fantastic – so proud of myself for trying this and the feeling that I can work out hard and make a difference in my body. And I owe the idea all to you! (Thanks for the sore butt!)
    On another note, my little guy, 18 months, is obsessed with this video…He keeps yelling “BABY” every time it ends, and I have to play it again for him. But at least I’m sitting down and don’t have to squat ;-)

  • whoorl

    January 13, 2011 at 9:09 am

    @sarah That’s fantastic information!! And even more fantastic because I recently bought a ton of Calvin Klein exercise apparel on Ideeli! (I haven’t received it yet, but I’ll definitely compare the two.)

    @Renee YAY! I am SO proud of you! It takes a huge amount of drive to make that commitment. You won’t regret it! :)

  • whoorl

    January 13, 2011 at 9:14 am

    Okay, update on the Groove pant. I wore them to boot camp this morning and they were pretty amazing. They didn’t budge around the waist or thighs, even through the sweat. I think the key was buying the right size this time. I was worried that they were too snug, but it turns out they were perfect. Yay, Lululemon!

  • To Kiss the Cook

    January 13, 2011 at 10:25 am

    I’m with you on the sticker shock and resisted for a long while. That being said, I’ve now managed a week’s worth of workout gear all from the sale section so I’m clinging to that bit of justice like glue because- surprise, surprise- I love the stuff and feel better at the gym with something cute on that smooths out the less exciting bumps. In other news, my goodness is she just the sweetness!!

  • whoorl

    January 13, 2011 at 10:36 am

    TKTC – Oh, I would be thrilled if I had a week’s worth sale Lululemon! I need to start staking the sale rack.