Whoorl is a popular lifestyle blog with a large and loyal audience. Author Sarah James blogs about a myriad of topics from essential style and natural beauty to parenting and wellness, all with the underlying mindset that looking and feeling great doesn’t need to be fussy. A storyteller by nature, Sarah’s fresh and witty writing style is like chatting with a good friend – honest, fun, and completely relatable.

Whoorl personifies the life of a wife, mother, friend, career woman and savvy next door neighbor. Sarah has her finger on the pulse of the modern woman’s lifestyle, is happy to share her successes and challenges, and is open and authentic in bringing that conversation to the table. This combination of wit, expertise, and approachability has garnered Whoorl several accolades.

In addition to writing at Whoorl, Sarah has contributed to several other high-profile websites, such as P&G’s Everyday Beauty and Disney’s Babble, where she also filmed a weekly YouTube video series entitled Mama Said. Over the past ten years, Sarah has written for websites such as AOL ParentDish (now Huffpost Parents), Work It, Mom, and CafeMom, and has worked on blogging campaigns with companies and brands such as Procter & Gamble, Levi’s, Gap, Sephora, Huggies, Ulta, YLiving, and Madewell.



Whoorl.com has a robust following, with 135,000+ page views and an average of 35,000 unique visitors per month. (per Google Analytics)

Sarah is very active in several social media outlets, and here is a snapshot of her 2017 influence.

Twitter followers: 9,830

Pinterest followers: 32,900

Instagram followers: 15,500

Facebook fans: 4,900

Klout score: 64


Sarah’s television appearances include The Rachael Ray Show, ABC Family, ABC Nightline, Marie, and a national commercial for Pantene. You can find most of her on-camera appearances here. Sarah has also been featured in The New York Times, Beauty Independent, OC Family, The Daily Oklahoman, MetroFamily, and Territory OKC.




If you are interested in learning more about buying ad space or featuring your product on Whoorl, here are some ways you can partner:

Sponsored Content Posts:
Whoorl currently has approximately 135,000 pageviews each month, and is a great way to highlight your product, service, or website. A sponsored post involves organic content that aligns with the typical content of Whoorl (beauty, style, wellness, etc), which includes product messaging and a logo at the top and/or bottom of the page. Some examples of sponsored content posts on Whoorl include campaigns with Proctor and Gamble, National Honey Board, CoverGirl, StyleMint, and Blue Diamond Almonds. If this is of interest to you, you may want to visit the previous links to see the way that a product can be weaved into organic content without looking like a product pitch, while still providing excellent branding and inspiration for consumer purchase. Rates for sponsored posts vary depending on the scope of the project.

Product Placement via Social Media:
If sponsoring a post is out of your budget, there are some ways to have your product featured across Whoorl and its social media channels in an organic, authentic way. When Sarah receives products that she likes, she’ll typically feature them as a product mention within a blog post or an Instagram photo. Some blog examples are outfit posts or a mention of a service, such as a yoga studio or the Headspace app. Some examples of Instagram brand mentions can be found here and here. If you would like to submit a product for inclusion, please email me.

Hosting Events:
Hosting events for product and/or store launches is one of Sarah’s favorites. Madewell, Gap, and Splendid are a few clients whose events Sarah has hosted.

All partnering inquiries can be directed to sarah@whoorl.com. Thanks!