Last week, I received a $100 gift card from BlogHer and EsteeLauder.com to check out Estee Lauder’s newly revamped website. (Dude. Free makeup. And when I say “free makeup”, I’m making it sound just like Oprah introducing something cool. You know, FREE MAAAAAKEUUUUUP.) I must admit, Estee Lauder isn’t one of my usual brands for cosmetics, but I was interested to see what products and features the new website had available.
First things first. If you know me at all, you know I can’t stand cluttered websites. I like designs to be clean, modern and straight-forward. The homepage was just that – I could easily find and access the different content tabs, and the drop-down navigation was fairly intuitive.
After poking around a bit, I found my own little spot of nirvana – the Looks & Tips tab. Like I mentioned last week, I’ve recently become a big fan of YouTube “how-to” videos. (And by “big fan”, I mean staring vapidly at my laptop for hours on end while attempting victory rolls in my hair OVER AND OVER AND OVER.) Well, Estee Lauder has their own “how-to” videos featuring this season’s new colors and trends. I really liked how the corresponding products featured in the video are listed in a sidebar while the video plays, but I really wish I could access that list without having to replay the entire video again.
Also, the “Model Looks” section was really fun – it’s nice to see what exact shades the Estee Lauder models are wearing. (Although, Estee Lauder? Do you think you could include a model who doesn’t have blue eyes and blond/light brown hair? I would love to see these looks on differing skin and eye colors!)
Beyond the cool How-To section, they also have a new skincare and foundation finder, which is like your personal 1990′s awesome Cosmopolitan quiz. The skincare finder gave me some good ideas, but I do believe when it comes to foundation, you need to see it in person. Am I right? I’m just not sure I could trust an online color match.
All in all, the website has some good tips and features a streamlined navigation. Plus, I was able to stock up on one of my all-time favorite lip liners, the Automated Lip Liner Duo. If you are looking for a neutral, pinky-brown Your Lips But Better shade, you can’t go wrong with Fig. Trust me.
Thanks to Blogher and Estee Lauder.com!