Levi’s Curve ID and Me


This series is brought to you by Levi’s® Curve ID. Find your custom fit at Levi’s® stores or Levi.com.


STOP RIGHT THERE. I know what you’re thinking…the Pantene announcement and now Levi’s®? In the same week? Give us a break! You guys, I know. I KNOW. Hear me out, though. I’ve been keeping Pantene a secret for 5 months, and the following video was shot in January, yet for some insane reason, both announcements happened this week. Thanks for plowing through the abundance of LOOK AT ME LOOK AT MEEEEEEE action this week, and I promise we’ll be back to regular scheduling next week. Ready? Break!


Earlier this year, I shot a video with Levi’s®, and I am so pumped to show you for two reasons. First off, I am a total jean freak. All kinds – skinny, straight, flare, ankle length, dark, light, black, brightly colored – you name it. I am not exaggerating when I say that I wear jeans almost every day of the year. I constantly see lovely women wearing skirts and dresses, and I might bust one out in a blue moon, but really, I’m a jeans girl through and through. Taking my kids to school, working on my laptop at home, evening cocktails with friends, date night with my husband…all perfectly acceptable times to wear jeans in my eyes.

However, one of my issues with jeans is the whole size/shape issue. Overall, I’m a slender person, but lots of jeans don’t work for me because although I wear a smaller size, I am not a stick figure. I have a very defined hip-to-waist ratio with a “perky” rear end, so when most jeans fit well on my backside, they usually gap at the waistband. I have spent my adult life searching for jeans that fit my body type, and they are few and far between.

When I was approached by Levi’s® to try out their new Curve ID line, I was skeptical. Levi’s® had not been a label I’d worn in the past, and I pretty much held a preconceived notion that you had to be more of a “straight” body type to wear them. However, the whole idea behind the Curve ID line is that jeans should be made to fit your shape, not just your size. They told me about the Levi.com Curve ID quiz that helps to classify your shape, whether it be no curve, a little curve, lots of curve or super duper curve. (Um, those are my designations, not Levi’s®.) I took the quiz…and well, you just need to watch the video because it explains it all. Levi’s® hit the nail on the head, though. My Curve ID jeans totally fit my waist, rear and hips simultaneously. Holla! I’m wearing two different pairs in the video, and if you are interested, the black skinny jeans can be found here (they run a size small, btw), and the jeans I’m wearing at the beach can be found here.

The OTHER reason I am so excited about this video is a much more personal one. You all, this video makes me so incredibly happy. As a family, except for a few random holiday snaps, we have never had photos taken of the four of us, much less a video documenting a day in our life. To watch my kids goofing off around the house and running around the beach fills me with such joy. I am so grateful to Scott Compton and the team at Remedy Editorial for putting together a lovely snippet of my family life that will be cherished for decades to come.

Without further ado, here’s the video!



  1. I, on the other hand, am a longtime Levis wearer. And I HATE the new Curve ID lines. None of the jeans from the line that I’ve tried fit me properly and the salespeople at the Levis store nearby were no help at all! So for the first time in years, when I bought new jeans last month, I had to go for another brand. I am not a shopper, so this did NOT make me happy. Oh well, guess they can’t make everyone happy!

  2. That is a lovely video!! Congrats!

  3. Lindsay says:

    Oh, silly – stop apologizing for yourself (or writing big disclaimers). This is totally awesome! And seriously, who *wouldn’t* want you to be their spokesperson? :) So happy for you!

    Two things:
    1. I can’t wait to hear what you have to say on Pantene. I haven’t been a fan for years, but rumor has it that this version is different? I assume you will tell us all about it at some point, yes? Yes!

    2. Where did you get that yellow blouse (if it is even yours? Is it clear yet that I have no idea how commercials work?). Because, I WANT.

    • Thanks, Lindsay! To be honest, both opportunities are so exciting for me – I just wished I could separate them a little more…it’s like awesome mania over here and then *crickets* come next week. ;)

      YES! I can’t wait to get started with my Pantene posts next week. I’m writing one post a week for the month of March at Hair Thursday and I will totally get into why I really love Aqua Light. (First things first, Pantene took the silicone out of the Aqua Light formulation, which means saying goodbye to buildup! More on that next week, though.

      I got the yellow blouse at Target. TARGET! How awesome is that? I actually bought it when I was pregnant with Wita – just hoping it would fit once I was back to my non-pregnant shape. It’s such a fun shade of yellow, and it’s my husband’s favorite on me!

  4. So, here’s what I want to know about the Curve ID line: how does it wash/age? I’ve bought a few pairs of Levi’s & Gap jeans that I’ve loved in the store, but then after a few wears and a wash or two they invariably shrink or stretch and aren’t the same fit anymore. That, or the quality of the denim is cheap enough that after three months of bike rides the crotch/butt fades and rips.

    So, Sarah, our precious Style Maven… Any thoughts on how Curve ID will do over time?
    Margot recently posted…So, about Pinterest.

    • Well, I have only had the jeans since last December, but I have worn both pairs many times and haven’t seen any issues with quality. (However, I don’t ride a bike everyday so I can’t speak to that exactly.)

      Two things to keep in mind, though. The black denim runs really small. In fact, when I checked out the reviews on Levi’s site, many people had to go up 2 sizes. I only went up one size, but they are still pretty snug. I HAVE noticed that the black denim shrinks way more than typical blue denim washes. I make sure to dry my black ones on medium heat, and for a short time.

      My favorite pair is the Bold Curve straight pair I am wearing on the beach. They feel great, wash well, and don’t shrink in the dryer. Hope that helps!

  5. I love this video! It’s super fun!
    That’s all :)

  6. Oooh, thank you Sarah! Maybe the solution for me personally is that Levi’s will offer their bike messenger line (reinforced bum, water-resistant denim, reflective tape on the cuffs) in Curve ID. Right now the messenger line is only available for dudes, but fingers crossed they’ll make them for the ladies too.
    Margot recently posted…So, about Pinterest.

  7. Much congrats!!
    ashley recently posted…White Witch by Trish Milburn

  8. Great video!!! You look awesome! :)

  9. Andrea @ Apartment Baby says:

    Wow this must be such an exciting time for you! Your family is gorgeous on the beach and how cool that your kids will have that to watch when they are older! Love!

  10. I love that you just look and sound so happy. Makes me happy! Yay!
    Luisa recently posted…Zingerman’s Laugenbrezeln (Soft Pretzels)

  11. Hi Sarah,
    This video made me tear up a bit. A friend of mine told me about your blog about a year ago. I started from the very first blog post and read until it was current. It took me a few months to read everything but I was hooked! You have come a long way and I am so happy for you! Thanks for being a joy to read.

    All the Best,
    Heather Dusek

  12. Holy cow, what a crazy week for you! It’s so exciting to see what you’re doing, congrats! I love the video. Much more about you and the family and not overwhelming as an ad for the jeans.
    Jessica recently posted…Jacob Says:

  13. Love this video of you and your family. Sadly, like the other poster, none of the Curve ID styles worked for me. I am TRULY slender at 5′ 8″, 116 lbs and typically a size 2 but very proportionate 35-24-35. I automatically assumed that the “Slight” curve would fit me but when I tried them they just flattened out what I had in a very bad way and the “Demi” curve wasn’t flattering either. I was a little disappointed nothing worked for me but you can’t win them all. I do have tons of jeans that fit just fine, I guess I just wanted these to work also. Enjoy your success and don’t apologize for the opportunities that have come your way. You’re gracious and thankful for everything you’ve worked to achieve so enjoy it while it’s happening. You go girl!!!

  14. aw i love it! so fun to see your whole fam on video..vs photos. LOVE the stripes. i love how they did the video too. and i totally was like — target top! i have that same one and love. jeans are definitely what i wear everyday and definitely agree, no one pair of jeans works – will have to check out levis!
    kat recently posted…something I’m listening to: my coworker on the phone…

  15. LOVE the part with all your glasses frames and the wink!

  16. Congratulations to you – again! As some of the other posters said, no need to apologize…this is wonderful news and I’m so happy for you. The commercial looks fabulous, and you kissing Wito at the end made me tear up.

    I’m so excited to try Curve ID because I, too, have trouble finding jeans that fit both my hips and my waist. I almost always have gapage at the waist and it drives me crazy. I’m definitely going to take the quiz and see if I can find a pair that fit me perfectly.

  17. Your family is so sweet. As long as your voice is coming through in your professional endorsements and we continue to see what we’ve come to love here, the ads are A-Ok.

  18. great video! i’m intrigued by those jeans… i have the exact same body type… always too loose on the waste.
    Torrie @ a place to share… recently posted…Accountability.

  19. I’ve always loved Levi’s and might just have to check out these new ones. Congrats on your commerial fame!
    Victoria recently posted…beautifully designed thermo

  20. claudia098 says:

    Amazing! Wonderful! Fantastic! Looks like a really fun video to make too.

  21. That video is so beautiful. Your perky bum looks fantastic and I don’t think they could have picked a better spokesperson. :) Congrats again on all your recent success, Sarah!
    Amanda Brown recently posted…sNOw

  22. I love this! I smiled through this video- so happy for you!

  23. Wow this is incredible and beautiful. And honestly, I am not usually a clicker-over type of person but I really want to find out what my style would be…

    Adventures In Babywearing recently posted…Flower Child

  24. Love your hair, love your style, love your precious family…and now i love, love, love your home. Could you please show us some of it? I’m especially interested in seeing what a designer husband and style maven mama come up with in their kids’ rooms. From the sneak peek this video offered, i can already tell it’s nothing short of fab. Keep up all the great work.

  25. Kristin says:

    I haven’t tried the new Curve ID, but last year, I did switch and get some Levi’s that I loved that were “tilted” (higher in the back and lower in the front). They were perfect and have made me so happy!

  26. Fantastic video! Your kids are so cute! And now I want to try Levi’s!
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  27. I watched this video when you shared it on Twitter and I LOVED it. Oh, you guys are the most beautiful family.
    Janssen recently posted…Homemade Ranch Dressing

  28. Lovely video!! It shows happiness all around, what a nice memory to keep!!
    teresita recently posted…ese gusto a verano / that taste of summer

  29. Sarah, I completely agree with teresita up above. There is happiness all around in this video. You have a beautiful family and it is so obvious that those babies full-force. Levi’s was so lucky to have you do this. So many wonderful things for you – don’t apologize! I’ve been reading for years and I am so very happy to see you in such a good place.

  30. I meant it is so obvious that *you love* those babies full-force. Yeesh.

  31. brianne says:

    Love that little move you do when you get up from the desk. =) Those jeans looks great, congratulations on another great opportunity. I have the same shirt from Target, totally adore it!

    I have eyed the Pantene Aqua Light after seeing your commercial. I too have shied away from using Pantene beacuse of build-up horror stories. I’m anxiously awaiting your posts about it. I would love to hear if it helps preserve colored hair.

    Happy Friday, Sarah!

    • Brianne, I just had to tell you, that part makes me laugh because I didn’t know they were filming me at that point. It’s totally me being a goof, and I really love that they put it in!! :)

      • brianne says:

        Your reply totally brightened my Monday! Thank you! Even cuter you didn’t know you were being filmed! Love it!

  32. Hi: Great video. Best of luck on all your new projects!
    The black flats in this video are great. Can you share where you got them?

  33. Sarah,
    I’m just catching up on this – what a great video! I’ve been reading your blog since Wito was a baby. What a grown up family you have!

  34. No apologies allowed! Be proud and smile gracefully! This is wonderful, wonderful stuff. Congratulations, Sarah!!!
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  35. Oh my gosh, I’m so, so, so excited for you! What a fun video, and what a great opportunity. So proud!
    Kristen recently posted…11 things (also known as me, me, me)

  36. I am so in love with this campaign – congrats to Levis for being smart! I sat down the other night and watched every single video, so wonderful!!!! You look amazing in your jeans by the way. :)
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